AUIW is a collective. It’s a hub where skiers come and go, a platform for athletes to join us creating content. We attract both national and international skiers, all with the same mentality; have all of the fun and showcase our sport to those who matter.

The backbone of AUIW consists of two of New Zealand’s most influential freeskiers. Cam McDermid, who deals with the creative direction and Tom Brownlee, who takes care of brand management and marketing.

“I’ll start the day filming with just me and Tom and by the end of the day we have 15 people, they just come and join the ratpack and it’s all good times”.

Cam McDermid
D.O.P. All Us In Winterland